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Expert
Source
Paul
L. Serff, President/CEO
Texas Travel Industry Association (TTIA)
(512) 476-4472
pserff@tourtexas.org
Contact Paul Serff regarding information on the development, funding
and production of Uniquely Texas; for information on the tourism industry
nationally and in the state of Texas; for information on public/private
partnerships in Texas tourism; and for information on festivals, events,
attractions, and tourism destinations in Texas.
Why
Paul Serff?
- Mr. Serff serves as President of the Texas Travel Industry Association
as well as President of the Texas Festivals and Events Association and
Texas Nature Tourism Council.
- Mr. Serff actively participated in the conception, development, production
and distribution of Uniquely Texas: A Lone Star Look at Cultural and
Heritage Tourism. He has made significant contributions
towards video content and the building of public/private partnerships
related to the project.
- Mr. Serff served as President of the International Association of
Amusement Parks and Attractions and continues to serve on its board.
He is a board member of the Travel Industry Association of America (TIA)
and serves on its Legislative Affairs Committee. He also serves as vice-chair
of the Tourism Works for America Committee.
- Mr. Serff was a member of the U.S. Congressional Tourism Caucus Advisory
Board, a delegate to the White House Conference on Tourism, Chair of
the Tourism Advisory Committee of the Texas Department of Economic Development,
Chair of the Greater San Antonio ChamberŐs Tourism Council and a member
of the San Antonio CVB Board.
What
is the Texas Travel Industry Association?
The Texas Travel Industry Association is a non-profit organization
of businesses, associations, individuals and organizations dedicated to
developing Texas tourism to its fullest potential. TTIA and its members
work to meet this goal in several ways: by building a strong, ongoing
program of work to support tourism initiatives across the state; by linking
to affiliated groups to assist in tourism activities; and by charting
a course for the future of the Texas tourism industry.
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