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Expert Source

Paul L. Serff, President/CEO
Texas Travel Industry Association (TTIA)
(512) 476-4472
pserff@tourtexas.org

Contact Paul Serff regarding information on the development, funding and production of Uniquely Texas; for information on the tourism industry nationally and in the state of Texas; for information on public/private partnerships in Texas tourism; and for information on festivals, events, attractions, and tourism destinations in Texas.

Why Paul Serff?

  • Mr. Serff serves as President of the Texas Travel Industry Association as well as President of the Texas Festivals and Events Association and Texas Nature Tourism Council.
  • Mr. Serff actively participated in the conception, development, production and distribution of Uniquely Texas: A Lone Star Look at Cultural and Heritage Tourism. He has made significant contributions towards video content and the building of public/private partnerships related to the project.
  • Mr. Serff served as President of the International Association of Amusement Parks and Attractions and continues to serve on its board. He is a board member of the Travel Industry Association of America (TIA) and serves on its Legislative Affairs Committee. He also serves as vice-chair of the Tourism Works for America Committee.
  • Mr. Serff was a member of the U.S. Congressional Tourism Caucus Advisory Board, a delegate to the White House Conference on Tourism, Chair of the Tourism Advisory Committee of the Texas Department of Economic Development, Chair of the Greater San Antonio ChamberŐs Tourism Council and a member of the San Antonio CVB Board.

What is the Texas Travel Industry Association?
The Texas Travel Industry Association is a non-profit organization of businesses, associations, individuals and organizations dedicated to developing Texas tourism to its fullest potential. TTIA and its members work to meet this goal in several ways: by building a strong, ongoing program of work to support tourism initiatives across the state; by linking to affiliated groups to assist in tourism activities; and by charting a course for the future of the Texas tourism industry.

 

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