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FOR
IMMEDIATE RELEASE Monique Moffit, 512/475-1576 June 16 , 2000 NEW VIDEO AVAILABLE TO PROMOTE CULTURAL AND HERITAGE TOURISM IN TEXAS AUSTIN - A new video, "Uniquely Texas: a Lone Star Look at Cultural and Heritage Tourism," is now available. The two-part video educates and generates excitement about cultural and heritage tourism in Texas. It will be distributed to tourism industry associations, historic and cultural sites, museums and more. Copies will also be distributed to all state libraries for easy access. "Uniquely Texas" is the first project of its kind and is expected to become a prototype in the travel industry. Narrated by actor and native Texan Barry Corbin, "Uniquely Texas" was created to help professionals in the tourism industry initiate and grow cultural and heritage tourism programs and projects. It is a collaborative project of the Texas Association of Museums, Texas Commission on the Arts, Texas Historical Commission and the Texas Travel Industry Association. The first segment of the video, "Uniquely Texas: a Lone Star Look at Cultural and Heritage Tourism," introduces viewers to the diversity of cultural and heritage tourism in Texas and establishes a clear picture of this segment of the tourism industry. It highlights many opportunities available and encourages Texans to get involved in promoting and preserving these tourism destinations. Part two, "Uniquely Texas: A Five Point Plan," provides a formula for successfully generating cultural and heritage tourism. Together the two segments thoroughly prepare the viewer to become more active in this growing segment of tourism. Supplemental materials are also available to further detail the steps to create cultural and heritage tourism programs. Cultural and heritage tourism means traveling to historic and cultural attractions to experience and learn about the arts, heritage and unique characteristics of an area. Cultural and heritage tourists spend more money and stay longer than the average tourist, so communities with historic sites, art museums and other cultural attractions reap great benefits for promoting their resources. Texas is the second most popular state for cultural and heritage tourists. Terry McCullough Productions of Dallas was hired by the project partners as the video production company for "Uniquely Texas". Many other groups contributed to the funding for this project. Other contributors are: Institute of Museum and Library Services, Austin Convention & Visitors Bureau, Budweiser, Dallas Convention & Visitors Bureau, Fort Worth Convention & Visitors Bureau, Galveston Convention & Visitors Bureau, Greater Houston Convention & Visitors Bureau, San Angelo Convention & Visitors Bureau, San Antonio Convention & Visitors Bureau, Texas Department of Economic Development, Texas Department of Transportation and the Waco Convention & Visitors Bureau. Information about the video and supplemental materials can be found at www.uniquelytexas.org or by calling of the Texas Association of Museums, Texas Commission on the Arts, Texas Historical Commission or the Texas Travel Industry Association, all based in Austin. # # # |
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