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Expert
Source
Gaye
Greever McElwain
Administrator of Marketing and Public Relations
Texas Commission on the Arts (TCA)
(512) 463-5535, ext. 42331
gaye.mcelwain@arts.state.tx.us
Contact Gaye Greever McElwain regarding marketing and promotional activities
for Uniquely Texas; TCA's travel web site, www.artonart.com;
TCA initiatives surrounding cultural tourism in Texas; and general information
on the Texas Commission on the Arts.
Why Gaye
Greever McElwain?
- Ms. McElwain joined TCA in September 1996 as administrator of marketing
and public relations. She is responsible for all promotional and marketing
activities at TCA and oversees the comprehensive publicity campaign
to promote the arts and culture in Texas.
- Ms. McElwain assisted with the development, production and distribution
of Uniquely Texas: A Lone Star Look at Cultural and Heritage Tourism.
In addition, she contributed towards the development of promotional
activities in support of the video.
- Ms. McElwain has participated in other TCA cultural tourism initiatives
including development of "Texas Ð State of Wonder," a special
segment in the April 2000 issue of Texas Monthly, and the launch
and promotion of TCA's comprehensive travel web site, www.artonart.com.
- Under Ms. McElwain's direction, TCA's State of the Arts specialty
license plate has become the fastest selling license plate in the state,
and has raised more that $1 million for support of the arts in Texas.
What
is the Texas Commission on the Arts?
The Texas Commission on the Arts was organized in 1965 by the Texas Legislature
to develop a receptive climate for the arts in Texas. TCA provides funding
and other supportive measures, such as arts education and cultural tourism
programs, for a variety of arts-related activities, including visual and
literary arts, film and multi-media, music, dance and theater. TCA assistance
contributes to both the enhanced quality of life and healthy economic
climate of Texas, serving as a vehicle for leveraging public and private
funds, and for developing markets for artists and arts organizations.
TCA also stimulates arts education at the local level and fosters cooperation
among arts and cultural organizations and academic institutions.
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