Uniquely Texas is a video project highlighting cultural and heritage tourism in Texas. It is intended to educate viewers about the value and viability of this fast-growing segment of the tourism industry and teach methods to create successful cultural and heritage tourism programs and sites. This project is the first of its kind, and is expected to become a prototype in the travel industry.

Narrated by actor and native-Texan Barry Corbin, Uniquely Texas features two distinct segments. The first segment, titled "Uniquely Texas: A Lone Star Look at Cultural and Heritage Tourism," introduces viewers to the many opportunities available and inspires Texans to get involved in promoting their cultural and heritage tourism destinations. The second segment of the video, "Uniquely Texas: A Five Point Plan," provides a formula for success in creating and promoting cultural tourism sites. Together the two segments provide a thorough view of cultural and heritage tourism.

Uniquely Texas is the result of a collaborative effort between project partners:

• Texas Association of Museums
• Texas Commission on the Arts
• Texas Historical Commission
• Texas Travel Industry Association

This web site festures information that may be downloaded and reproduced, including:

• List of tourism resources
• Bibliography of tourism resources
• Media materials
• Glossary of travel industry terms
• Information on the four partner organizations

Home | Fact Sheet | Project Partners | Resource List | Bibliography
Glossary | Funding Partners | Media Vault | Comments